Brands with a story

The Best Fresh Group wants to think from the point of view of the customer and the end consumer. Distinction on the fresh product shelves is of high importance and time is ready to provide fruit and vegetables with a stronger profile. This totally fits the brand policy of the Best Fresh Group with our brands: ICONS, Discovered, Sous Fresh Chefs Inspiration and Aroma.

‘From brands-per-business’ we switch to brands-per-segment’. In this way we switch from thinking from our point of view to thinking from the point of view of our client. On the basis of the brand our clients can immediately see what quality they can expect. In addition brands such as Icons and Discovered offer an opportunity to increase the performance.’ thus Mart Vastar, director of the Best Fresh Group.